About Us

Welcome to Appelle Fashion!

At Appelle Fashion, we are passionate about delivering an exceptional online shopping experience to our valued customers. Our mission is to provide a diverse selection of high-quality Ethnic wear products and top-notch customer service that exceeds your expectations. Appelle truly defines royalty, heritage, culture and affordability. Our designs are made up of superior quality fabrics which creates a Royal Persona for you keeping in mind that the dress actually represents the heritage and culture associated with the dress so that every eye is on you and making whispers when you walk down with our dresses. Seriously, we have kept all that in mind. Our biggest challenge was to offer affordability with quality however our dedicated team made it happen with their decade-old experience in this industry. Appelle also stands out when it comes to variety, we offer a wide variety of outfits like Kurti Pajamas, Bridal Lehengas, Bridal Sarees, Party-wear Sarees, Sharara Suits, Pakistani Suits, Patiala Suits, Churidar Suits, Men’s kurta Pajamas, Wedding Sherwanis, etc, to make your selection extra exclusive for you.

When you through our website, you will see that our dresses are inspired by international runways, celebrity looks, and on-trend styles to give that extra edge to you. Our experienced team of local buyers works on the ground level to bring together the best quality material dresses at unbelievable prices. On top of that,  Appelle offers you an advanced, easy-to-use website for a soothing shopping experience.

Who We Are:

Appelle Fashion is a leading online retailer that brings together a wide range of products from various categories to cater to your every need. We are committed to offering a seamless and secure platform for all your shopping desires, whether you're searching for the latest fashion trends, home essentials, or unique gifts for your loved ones.

Our main aim to set up Appelle is for the people living outside their Asian home countries where they struggle to find that perfect outfit for special occasions like Diwali, id, wedding ceremonies, and family get-togethers.

Promise of Quality and Honesty:

Recent upcoming labels generally provide clothing that many shoppers find overpriced. Our motto to provide modern fashion with honesty leads us to create designs at just the right price, keeping the quality of the material at par with international standards.

Business Ethics Customers Can Trust:

As we choose not to engage in manufacturing methods that are considered unlawful, we adhere to and comply with all the required regulations of the manufacturing process. Our advantage of having an in-house manufacturing unit helps us to monitor every stage of production and avoid any kind of manufacturing procedure that may be considered exploitative or unethical. Andaaz Fashion has a sound business policy that customers can trust.

Our Global Presence:

Apart from being experts in the Indian fashion industry, we have branches in many other countries such as the USA, Canada, France,  Europe, the Middle East, and Australia which enables us to identify and keep pace with global fashion trends and design amazing offerings on a regular basis.

Value Proposition:

Our value proposition is centered on providing our customers with the power and ease to make the Internet shopping experience really enjoyable. Value-added offerings and services such as the broad selection of seasonal product catalogs, hundred percent authentic items, ethical return policy, timely and secured delivery of products at the doorstep, fast response to customer queries, and settlement of issues by a dedicated and experienced customer service team, etc., make us one of the loved online shopping destination in the country and abroad.

Happy Shopping!