Privacy Policy

At Appelle Fashion, we value and respect your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit or make a purchase from our website (https://appellefashion.com). By accessing our website, you agree to the practices described in this policy.

1. Information We Collect
      We collect information to provide you with a seamless shopping experience. The information we collect includes:

Personal Information:
    a. Name
    b. Email address
    c. Phone number
    d. Shipping and billing addresses

2. Payment Information:
     a. Credit/debit card details or other payment details for order processing (handled securely through our payment gateways).
     b. We do not store your payment details on our servers.

3. Non-Personal Information:
      a. Browser type, IP address, operating system, and other technical details.
      b. Information collected via cookies and similar technologies.

4. Order History:
      a. Details of your purchases and transactions.

5. Optional Information:
      a. Information you provide when subscribing to newsletters, participating in surveys, or leaving product reviews.

6. How We Use Your Information
      We use the information collected for the following purposes:

      a. Order Fulfillment: To process your orders, deliver products, and handle returns or exchanges.
      b. Communication: To provide order updates, respond to inquiries, and share promotions or updates if you’ve opted in.
       c. Website Improvement: To enhance user experience, analyze website performance, and prevent fraudulent activities.
       d. Marketing: To send tailored promotional offers and updates about our new arrivals, sales, and special events (you can opt-out at any time).

3. Sharing Your Information
     We respect your privacy and will never sell or rent your personal information. However, we may share your data      with:

1. Service Providers:
     a. Payment processors
     b. Shipping and courier companies
     c. Marketing platforms
2. Legal Compliance:
      a. If required by law or for fraud prevention.
3. Business Transfers:
      a. In the event of a merger, sale, or reorganization, your information may be transferred to the new entity.
4. Cookies and Tracking Technologies
      a. We use cookies to improve your shopping experience, remember your preferences, and track site performance.
      b. Third-party services like Google Analytics may collect information about your browsing behavior.
      c. You can disable cookies in your browser settings, but some site features may not function properly.
5. Security Measures
     We are committed to protecting your data:
     a. All transactions are processed through secure SSL encryption.
     b. Our servers are monitored for vulnerabilities and protected against unauthorized access.
     c. Sensitive data such as payment details are handled only by certified and secure payment gateways.
6. Your Rights
      a. Access and Update: You can review and update your personal information by logging into your account.
      b. Data Deletion: You can request that we delete your personal data, subject to legal and business record requirements.
      c. Marketing Preferences: You can opt out of marketing emails by clicking the "unsubscribe" link in any email.

7. Third-Party Links 
       a. Our website is not intended for children under the age of 13, and we do not knowingly collect information from children.

8. Updates to This Policy
      a. We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated revision date.

9. Contact Us
      For any questions or concerns about this Privacy Policy, please contact us at:
      Email: - info@appellefashion.com

Thank you for trusting Appelle Fashion with your personal information. We are committed to keeping it secure and respecting your privacy.